Sports and Sports Entertainment, Uncategorized

Kane and The Undertaker Double Choke Slam HHH and HBK. Is BoD vx DX a possibility?

The Brothers of Destruction (BoD), Kane and The Undertaker, delivered a Double Choke Slam Triple H (HHH) and Shawn Michaels (Heart Break Kid: HBK) on Monday Night RAW. After the WWE Super Show-Down this Saturday is it possible that the BoD can team up in a match against D-GenerationX (HHH and HBK)? Only time can tell! 

Image Link:

The Super Show-Down by the World Wrestling Entertainment (WWE), set to take place on Saturday, October 6, 2018, at the Melbourne Cricket Ground, Melbourne, Australia, is one of the most anticipated pay-per-views in recent times because of the bout between Triple H and The Undertaker. The two of the greatest in-ring performers in the history of the WWE, The Cerebral Assassin, The Game, Triple H will face The Dead Man, The Phenom, The Undertaker. This will be their first in-ring encounter ever since the two battled it out in a Hell in a Cell match at WrestleMania 28 on April 1, 2012, with Shawn Michaels as the Special Guest Referee. This match was also coined as an “End of an Era” match. The memories from that match are still clear. When the referee completed the three count, The Undertaker emerged victorious following a match that took a toll on both competitor’s bodies. What we witnessed then was nothing short of an iconic moment in WWE’s history. Shawn Michaels and The Undertaker helped Triple H walk the ramp. As these three legends turned towards the crowd, it did signal at the End of the Era. However, now that Triple H and The Undertaker are geared up to face each other one more time and perhaps for the last time, the stakes could not be any higher.

However, what transpired on Monday Night Raw, on Monday, October 1, 2018, it was again nothing short of an iconic moment. It was a reminisce from WWE’s Attitude Era days when Shawn Michaels, who was all punped up for Triple H, was interrupted and attached by Kane. The Undertaker also appeared in the ring later on. However, just as when the Brothers of Destruction were about to attack Shawn Michaels, Triple H barged into the ring and exchanged punches with The Undertaker. It was as if the 1990s was back again. Triple H and Shawn Michaels could not avert the assault which led to the Undertaker and Kane to deliver a Double Choke Slam to Triple H and Shawn Michaels respectively. The Undertaker was not done. He closed Monday Night Raw by giving a Tombstone Piledriver to Triple H. However, this short moment when The Brothers of Destruction stood against Triple H and Kane just might breed another storyline in the WWE: The Brothers of Destruction vs. D-Generation X. For one night only! What if, just what if, this match happens in the near future? It will be awesome. However, this match is still a thought but the Super Show-Down is just right the corner. With Michaels in Triple H’s corner and Kane in The Undertaker’s corner, anything can happen when these four pillars of the WWE stare down their opponents. And by anything, I mean anything!

Interviews, Uncategorized

“Learn to get back up when you fall,” says Sana Saqlain, Founder, Peach N Lime

Sana Saqlain, Founder, Peach N Lime talks about her business and its vision in this exclusive interview with MOIWrites

1. What is the idea behind Peach n Lime?

“Peach N Lime” was born with the idea of making quality art and craft products affordable to all. It envisions at providing easy crafting solutions and to help others learn the hobby of art. It also inspires youngsters to be creative because we strongly believe that there is an artist, as well as a crafter, in everyone.

2. What products does it offer?

Peach N Lime offers handmade paper products including greeting cards, albums, stationery items, and scrapbooks. It also has hand painted and embellished canvases as well as watercolor paintings. We are also working on a few huge products that are to be launched in a couple of months. Insha Allah

3. What has been your learning experience as an entrepreneur?

Running a business no matter how small is NOT easy! It is a road full of bumps and detours. You need a full-on focus and the ability to take risks. You need to get up every single time you fall down as I believe you cannot succeed if you don’t fail.

4. What were your challenges and how did you tackle them?

Challenges! They have been far too many to count! I have been crafting and painting for over two decades, but Peach N Lime started in 2016, while I was living in Riyadh. The exposure for women is a major issue there and women there are not as independent as in Pakistan. I had to take help from my husband who assisted me with the exhibitions, shows, and deliveries.  Due to some unexpected circumstances, I also had to put on hold the business when it was at its peak and move to Ivory Coast. The unavailability of craft supplies and super expensive courier services and no target audience plus language and a cultural barrier made it very difficult to continue. During that time, I worked on my watercolors and now I have a Facebook group “The Watercolor Café Pakistan” which focuses on learning and sharing the art of watercolors.

5. How can one place an order?

You can always place an order by dropping a private message on my page. For expensive orders, there is an email sent to you with all the points and terms mentioned. I also hold exhibitions, so you can always drop by and purchase from there. Event announcements are made on all the related pages on Facebook and Instagram.

6. Where do you see yourself five years down the road?

I am a dreamer and then a doer. I have huge plans for Peach N Lime. This is my baby that I really want to grow up to be one-of-kind solutions providing company for art and crafts. I want the products to be user-friendly and affordable for all.

7. Your message for the youth of Pakistan

Believe in your dreams! Believe you can do it. The sky should never be your limit when there is a whole universe to explore! Take risks, for without them you’ll never be able to know your strength. Learn to get back up when you fall, because that’s how you gain resilience. You as the youth of Pakistan have immense potential and talent, don’t let anyone tell you otherwise!

Interviews, Uncategorized

Irum Zahra: Aspiring to become Pakistan’s biggest publicist!

“Literature will make us Immortal. As long as there is one person out in the world who reads your work, that is reason enough for you to write!”

Irum Zahra, Founder and CEO, Beyond Sanity Publishing
talks to MOIWrites in this exclusive interview


1. Briefly tell us about your life and education?
My life and education truly began when I started going to ICG, F-6/2 in Islamabad. The teachers there taught me how to love books, the libraries made me read and indulge myself in stories I had never imagined existed, and my family, my sister and my mother taught me how to be strong. I come from a broken family, my mother raised me and my sister as a single parent and we learnt how to survive in this world without a brother or a father figure. I managed to complete my bachelors and masters privately because I had already started multiple jobs while I was studying. I did not let that hinder my capabilities, I studied online, I attended seminars and trainings, and I got diplomas, all to allow me to see where I lacked as a private student. By the time I started my Masters in Mass Communication, I realized that I already had the knowledge the university was imparting.

2. What is the story behind Beyond Sanity Publishing?
It is a small story really, but the effort that I put into it has taken so many twists and turns that I myself have lost count of them. I wanted to get my own book published and after I compiled my first poetry book, Psychaotic, I started looking for publishers who would invest in me, help me understand how publishing works, how I can edit, format, market and distribute the book, but I was turned away. I was told that if no one knows my name, they will not publish my work, they said, ‘We don’t spend time and money on someone young and new’. And I was heartbroken. I started Beyond Sanity Publishing so no one tells other writers like me that they are worth nothing. I wanted to stand by the writers, the poets, and the artists and tell them that they are worth it. If we will not help our writers, who will?

3. What challenges did you face when establishing Beyond Sanity Publishing?
Well, a lot. First off, no one was taking me seriously. A 24-year-old girl talking about publishing? It sounded ridiculous to people. Gradually, when I started speaking on public platforms, I started visiting universities like Bahria, FAST, IQRA, IST, etc. and when I started delivering guest speaker sessions I convinced people that a woman can stand and speak about work and is capable of doing more. I could not find anyone to finance my initiative, I started alone and all I had were friends. They became my helping hands in bringing Beyond Sanity Publishing up. People still crack jokes about me being a publicist, but I take it as a challenge and every day, I wake up and I tell myself that I have to become someone. And I’m on the right track.


4. Which titles/authors has Beyond Sanity Publishing published so far?
Beyond Sanity Publishing has published works of over 300 writers across the globe on its website, but in Paperback, we have following titles in store:

The Youth of Pakistan by Hafiza Noor-ul-Ain, Pychaotic by Irum Zahra, Tales of Crucified Blunt by Areesh Fatmee, Eliminating Riba by Summan Waseem, Five wishes and the prophecy of the Prince by Faran Kiani, Reneging Quiescence by Dr. Samiha Zubair
Little Buddy by Sarmad Ishtiaq and In the Mirror by Sarah Samin

We have 3 more titles coming, including my own collection of poetry, Invictus.

5. At what age did you realize you could become a writer?
I was in 6th grade. I was good at making stories in English class and I was able to better connect with the poetry in our books. I used to go to the library a lot, like, a lot. My library card was filled, because I used to borrow books all the time. That really helped me finding my inner writer.

6. What was your debut book and what achievements did it earn?
My debut book was a collection of poetry, called Psychaotic. It was a word play of two words, Psycho and Chaotic. I managed to delve into my own self and see how society, life and everything else around shapes you into the human you are. It had over a hundred poems and it sold over 2,000 copies worldwide including paperback and e-book formats. It was nominated for Goodreads Choice Awards and my book managed to become the only Pakistani book to get into the semi-finals of Best Poetry Book category. I was really proud of these achievements. I still am. That book made me who I am today, it changed my life.

Because of Psychaotic, I was invited to many poetry related events as a guest, I was a judge at many universities and I was allowed to speak on public platforms which in turn connected me to so many friends I didn’t know I have. Psychaotic was appreciated in many countries including the US, UK, India, Algeria, Malaysia and I even got an appreciation note from Russia. It was used in two university case studies in the US as well.

What else, oh yes. One of the poems was turned into a song by a recent Battle of the Bands’ top 8 band, Roots. I think there is more that happened to the book, I just cannot recall at the moment.

7. What are your favorite books by Pakistani authors?
Pakistani author- Hmmmmm. ‘Asrar-e-Khudi’ by Dr. Allama M. Iqbal. Flawless book I must say, it is absolutely indulging and every time I read it, I feel like I am reading it for the first time. I am a fan of classics. I can read Manto anytime, I love reading Poetry by Faraz, Faiz and in new writers, and I enjoyed reading Beyond Desire by Asghar Abbas, I loved In the Mirror by Sarah, I published it because I personally liked it.

8. Which Western author(s) tops your reading list?
Ah, Nietzsche tops my reading list. I enjoy reading Kafka, Sylvia Plath, Edgar Allan etc. I am a fan of Dan Brown books as well.

9. What is the purpose of your writing? 
Writing is my anchor against the hurt. I have been through depression, I have been sad and broken, but every time I was feeling like the world is going down with me in it, I wrote. I wrote to fill all the hollow spaces in my soul and I wrote to recreate all the scars I had and have.

10. How would you define Irum Zahra in a sentence?
When I introduce myself, I do not tell people about me being a publicist first. I am a poet, I tell them. I am a poet and I help other poets. In my world, Poetry saves everything, in my world, Literature will make me Immortal.

11. What are your plans? 
My plans, other than taking over the world? I want to become one of Pakistan’s biggest publicists. I want to represent authors, artists, musicians, performance artists etc. I want the world to know that ours is a country made of philosophers, painters, musicians, dancers, thinkers, readers and poets. My campaign Literature for Peace will bring many poets in the spotlight and I am expecting to see many new stories.

12. Your message for aspiring writers of Pakistan?
Literature will make us Immortal. As long as there is one person out in the world who reads your work, that is reason enough for you to write!

For more information about Beyond Sanity Publishing:

Connect with Irum Zahra:


Opinion, Uncategorized

#MeinPerfectHoon TVC by Gul Ahmed breaks clutter with an attitude!


It is a pleasure to see television commercials (TVCs) akin to the recently released Gul Ahmed’s “#MeinPerfectHoon” ad campaign launching the Spring/Summer Collection 2017. This campaign brings a new sense of marketing and advertising to Pakistan. Where almost every brand is resorting to dance and songs to promote their products and services, Gul Ahmed breaks the clutter by presenting a clear-cut message of women empowerment and the fact that women should be able to follow their dreams and aspirations as much as anybody else. Moreover, the TVC so explicitly, smoothly and with ease promotes the idea that even with any imperfection – curly hair, wearing joggers on shalwar qameez, a mole on the chin or a crooked nose – a girl can be as beautiful as what the society calls beautiful. Interestingly, this TVC does not show women aspiring for a career but shows their everyday thoughts to be themselves, to be accepted and to do what they want without being judged.

Video Source:

I believe this TVC by Gul Ahmed has broken all clichéd TVCs that have overtaken our TV screens with their senseless songs and dances that only add more clutter. #MeinPerfectHoon is an attempt by Gul Ahmed and its advertising agency to bring creativity into the advertising narrative. Interestingly, the TVC uses the emotional appeal talking about ambitions and passion of the women of today and not indulging into the product’s features and attributes. This indeed is a new beginning in Pakistan’s advertising industry.