The title of the video “Darzi Ki Marzi” says it all! Produced by Teeli, the video is a work of art with its cinematography, sound effects, setting, characterization and dialogue delivery. It is a team work and it shows!
It is akin to watching a short movie. Interestingly, during its 4-minute duration, the team behind the camera managed to show humor and the real picture of tailors that made this video a social media sensation. Every delicate angle of video production has been taken care of that gives so much energy and life to the video.
Looking at the set that shows a tailor’s shop, one would see everything actually present in such a shop. In this regard, efforts of Art Director: Saqib Hayat and the Set team, Babar, and Zahid, must be appreciated. The attention to detail by the producers and directors: Faheem Azam and Arbab Hussain along with the slice of life appeal presented through the dialogues by writers: Faheem Azam, Sana Khan Niazi, Harold John, Fahad Zaki and Narmeen Abdulla along with production crew: DOP: Farhan Silver; Post-production: Arbab Hussain; AD: Tariq Hussain; 2nd AD: Monis Navaid Khan, Araib Hussain and Ahtiph Akbar; Camera Assistant: Faisal Fiesto, Audio Engineer: Faheem Siddiqi, Wardrobe: Waseem and Shumaila, and VO: Mishaal Khan deserve a standing applause.
The story is about a recruit at the tailor’s shop who aims at completing a women customer’s dress on time before Eid. The Master Sahab teaches this recruit all the strategies and concepts of ‘good’ tailoring and emphasizes on the concept of “Customer Se Satisfaction”, which is the essence of the story. The cast of “Darzi Ki Marzi” Nazar Ul Hasan, Ahmed Mujtaba, Mujtaba Rizvi, Tehmasip Rahil, Faheem Azam and Sana Khan Niazi express their dialogues with the best of facial expressions. They utter serious and mostly humorous lines with diligence to keep the viewer’s attention hooked to the video.
Everything the video shows is relatable, practical, and all women customers of all tailors must have experienced this before Eid. Moreover, the background sound and music also adds value to the narrative. Hats off to the entire team! All the best for your future endeavors!